Prasar Bharati, India’s public service broadcaster and the parent organisation of Doordarshan and All India Radio, has released the Marketing Executive Recruitment 2026 notification to engage qualified professionals on a contract basis. This recruitment aims to strengthen marketing, advertising, and revenue-generation activities across Prasar Bharati’s television, radio, and digital platforms. The opportunity is suitable for candidates with a background in marketing, advertising, media sales, and business development.
About Prasar Bharati
Prasar Bharati is an autonomous body under the Ministry of Information and Broadcasting, Government of India. It plays a crucial role in broadcasting news, entertainment, education, and cultural content across the country. With increasing competition from private broadcasters and digital platforms, Prasar Bharati focuses on improving its outreach, branding, and commercial performance, which makes the role of Marketing Executives highly important.
Post Details and Nature of Engagement
Under the Prasar Bharati Marketing Executive Recruitment 2026, candidates are engaged as Marketing Executives on a contractual basis. These posts are not permanent government jobs but offer valuable experience in the public broadcasting sector. Selected candidates are usually posted at Doordarshan Kendras, AIR stations, or Prasar Bharati offices depending on organisational requirements.
The role involves coordination with advertisers, agencies, and internal teams to enhance revenue and promote Prasar Bharati’s services.
Educational Qualification Requirements
To be eligible for the Marketing Executive post, candidates must possess:
- A Bachelor’s degree in any discipline from a recognised university
- Preference is often given to candidates with MBA, PG Diploma, or professional qualifications in Marketing, Advertising, Media Management, Mass Communication, or Business Administration
Candidates with relevant academic backgrounds are considered better suited for handling advertising sales, client coordination, and marketing strategies.
Experience Criteria
Experience plays an important role in the selection of Marketing Executives. Candidates are generally expected to have:
- Minimum one to two years of experience in marketing, advertising sales, media planning, or business development
- Experience in media organisations, advertising agencies, digital platforms, or corporate marketing departments is considered an advantage
Fresh candidates with strong academic records and practical exposure may also be considered depending on organisational needs.
Age Limit and Relaxation
The upper age limit for Prasar Bharati Marketing Executive Recruitment 2026 is generally below 40 years. However, age criteria may vary slightly depending on the specific regional requirement or internal guidelines.
Age relaxation is applicable for candidates belonging to SC, ST, OBC, PwBD, and other eligible categories as per government norms.
Roles and Responsibilities
The Marketing Executive plays a key role in improving Prasar Bharati’s commercial performance. Major responsibilities include:
- Marketing and selling advertisement slots on Doordarshan and AIR
- Coordinating with advertising agencies, corporate clients, and government departments
- Assisting in branding and promotional campaigns
- Preparing proposals, presentations, and marketing reports
- Supporting revenue targets and business development activities
This role requires good communication skills, market awareness, and the ability to work with targets.
Selection Process
The selection process for Prasar Bharati Marketing Executive Recruitment 2026 is generally simple and transparent. It may include:
- Shortlisting of applications based on qualification and experience
- Interview or interaction, either offline or online, to assess communication skills, marketing knowledge, and suitability for the role
No written examination is usually conducted for this recruitment. Final selection is based on merit and performance in the interview.
Salary and Contract Benefits
Marketing Executives appointed by Prasar Bharati are offered a fixed monthly remuneration as per contract norms. The consolidated salary generally ranges between ₹30,000 to ₹50,000 per month, depending on experience, posting location, and assignment level.
The contract is usually offered for one year, which may be extended based on performance and organisational requirements. Although these posts do not include permanent government benefits, they provide valuable exposure in a reputed public broadcasting organisation.
Career Growth and Opportunities
Working as a Marketing Executive with Prasar Bharati offers strong professional exposure in the media and broadcasting sector. Candidates gain experience in government media operations, advertising policies, and large-scale campaigns. This experience can help in future roles with media houses, public sector organisations, or private broadcasters.
Final Overview
The Prasar Bharati Marketing Executive Recruitment 2026 is a good opportunity for candidates looking to build a career in media marketing and advertising with a prestigious public institution. With a structured role, decent remuneration, and national-level exposure, this recruitment attracts professionals who want to work in the broadcasting and communication domain. Interested candidates should carefully review eligibility conditions and prepare for the interview process to secure this opportunit
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